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Stop Treating Your Website Like a Brochure
Your website isn’t a 24/7 salesperson, but it is the legitimizer that turns curiosity into trust—and trust into revenue. We walk through a practical, math-first approach to make your site the strongest link in your growth engine, from brand positioning to UX to the data that proves ROI. Angela Hill, a fractional CMO with three decades in the trenches, shares how she maps profitable revenue backwards into clear conversion targets, then builds the messaging, navigation, and design that help buyers move with confidence.
We dig into the “party” model: make the party great (clear messaging, intuitive navigation, credible design), then send the right invitations (SEO, AdWords, email, social, and video). You’ll learn how to choose a side with your message, structure pages the way customers think, and use design psychology to serve both emotional and analytical buyers. We also get tactical about measurement, from multi-touch cadences and CRM-integrated automation to heatmaps, scroll maps, and technical SEO audits that reveal friction you won’t find in Google Analytics.
Paid media isn’t for everyone, so we break down how to test small with tight geo and dayparting, judge success by conversions and closed-won revenue, and blend channels based on budget and team capacity. Expect concrete examples, including a real-world leap in revenue by automating signatures and extending attribution. If AI Overviews and LLMs have you rethinking search, you’ll get a simple framework to create content for traditional SEO, answer engines, and conversational queries. Ready to stop leaking opportunity and start compounding wins? Follow the playbook, measure what matters, and let your website do the job it was meant to do.
Enjoyed this conversation and want more like it? Subscribe, share with a teammate who needs it, and leave a quick review to help others find the show.
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LinkedIn:
https://www.linkedin.com/company/wp-minds/
TikTok:
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X (Twitter):
https://x.com/wpminds
Apple Podcast:
https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450
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By Rana ShahbazYour website isn’t a 24/7 salesperson, but it is the legitimizer that turns curiosity into trust—and trust into revenue. We walk through a practical, math-first approach to make your site the strongest link in your growth engine, from brand positioning to UX to the data that proves ROI. Angela Hill, a fractional CMO with three decades in the trenches, shares how she maps profitable revenue backwards into clear conversion targets, then builds the messaging, navigation, and design that help buyers move with confidence.
We dig into the “party” model: make the party great (clear messaging, intuitive navigation, credible design), then send the right invitations (SEO, AdWords, email, social, and video). You’ll learn how to choose a side with your message, structure pages the way customers think, and use design psychology to serve both emotional and analytical buyers. We also get tactical about measurement, from multi-touch cadences and CRM-integrated automation to heatmaps, scroll maps, and technical SEO audits that reveal friction you won’t find in Google Analytics.
Paid media isn’t for everyone, so we break down how to test small with tight geo and dayparting, judge success by conversions and closed-won revenue, and blend channels based on budget and team capacity. Expect concrete examples, including a real-world leap in revenue by automating signatures and extending attribution. If AI Overviews and LLMs have you rethinking search, you’ll get a simple framework to create content for traditional SEO, answer engines, and conversational queries. Ready to stop leaking opportunity and start compounding wins? Follow the playbook, measure what matters, and let your website do the job it was meant to do.
Enjoyed this conversation and want more like it? Subscribe, share with a teammate who needs it, and leave a quick review to help others find the show.
Send a text
Support the show
Follow us on our social channels:
Facebook:
https://www.facebook.com/WPminds/
Instagram:
https://www.instagram.com/wp_minds/
LinkedIn:
https://www.linkedin.com/company/wp-minds/
TikTok:
https://www.tiktok.com/@wp_minds
X (Twitter):
https://x.com/wpminds
Apple Podcast:
https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450