Lena Robinson is a marketer and founder of FTSQ whose life was shaped by years spent working across advertising, branding and sales, where she learned how often businesses confuse hard selling with real connection.

In this episode of Life by Misadventure, David Brown and Lena dig into why so many LinkedIn posts feel forced, why mixing family moments with sales messages can fall flat, and how bad advice pushes business owners towards formulaic content that misses the point.

Lena leaves the listener with a simple idea that cuts through all the noise: authenticity is not a trick or a format, but the result of telling stories that make people feel recognised, understood and less like they are being sold to.

About the Show

Life by Misadventure is hosted by David Brown and features honest, engaging conversations with interesting people about life, loss, resilience, ideas, and the experiences that shape us.

Connect with David on LinkedIn:

https://www.linkedin.com/in/4dmbrown/

Watch on YouTube:

https://youtube.com/playlist?list=PLuZnxBLBaCFU7seF6CvslECdaNyjkRSgV&si=BqJzc0FX1FvuaBvJ

Listen on Apple Podcasts:

https://podcasts.apple.com/gb/podcast/life-by-misadventure/id1782077287

Listen on Spotify:

https://open.spotify.com/show/6Z1MszCU19QglChFb11Pw2?si=98ab1a34db074b3d