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Stop undervaluing yourself: The pricing mistakes that kill small businesses with Josh Butt
Charging too little might win you work in the short term, but can destroy your business in the long run. In this episode, host Liv Phyland talks with Josh Butt, founder of Ampel, about the hard lessons he learned from underpricing his services. Josh shares how undervaluing his work led to burnout, why so many small business owners and freelancers fall into the same trap, and how he eventually found the confidence to set new prices. You’ll hear practical strategies for recognising your value, communicating it to clients and building a pricing model that supports growth instead of draining your energy. This conversation is essential for start-up founders, consultants and creatives who struggle to put a true price on their work.
This episode is part of the ‘What I Wish I Knew’ series of U Talks - The Asuria Podcast, sharing stories from entrepreneurs, start-up founders and participants in the Self-Employment Assistance program to help you navigate the challenges of running your own business.
About the host: Liv Phyland is a presenter, influencer and small business owner with more than a decade on Australian television, including hosting Network Ten’s Start Me Up, ABC3 and The Loop. She is also an experienced MC for major events such as the ARIA’s Red Carpet, The Retailer Awards and Tropfest. Passionate about wellbeing, Liv co-founded Girls Who Glow and leads Liv Your Life, initiatives that help women build confidence, improve health and live with purpose.
U Talks - The Asuria Podcast brings together entrepreneurs, small business owners, job seekers and community leaders to share the lessons that shaped their journeys. In this series ‘What I Wish I Knew’, we bring you conversations with entrepreneurs, start-up founders and small business owners as they reflect on the lessons learned through self-employment and the Self-Employment Assistance program. Covering themes like confidence, pricing, resilience and work–life balance, each episode offers practical strategies and real stories for anyone starting, running or growing a business.
For more podcast episodes and information, visit: https://www.asuria.com.au/podcast. Follow us on:
LinkedIn: https://www.linkedin.com/company/Asuria-AU
Instagram: https://www.instagram.com/AsuriaAustralia
Facebook: https://www.facebook.com/AsuriaAustralia
How to listen to U Talks - The Asuria Podcast:
Watch on YouTube: https://www.youtube.com/@asuriaaustralia
Listen on Spotify: https://open.spotify.com/show/2fNtDbn3ngDgNk5FRcAlqP
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/u-talks-the-asuria-podcast/id1837576109
Listen on iHeart: https://iheart.com/podcast/292099046
Disclaimer: The advice shared in this podcast is general in nature and does not take into account your individual business needs. It is not intended as professional or legal advice. Before making any major business decisions, you should seek guidance from qualified experts who can provide advice tailored to your specific circumstances.
About Asuria: Asuria is a leading public service provider, supporting thousands of people each year through employment, training, education and health programs. We empower people, communities and nations to be effective and productive by delivering frontline public services across employment support, training and education, business start-up services and health and wellbeing.
Every year we support thousands of people into sustainable employment, including many who face significant barriers to work. Our integrated approach provides job seekers with personalised mentoring, training and support to help them find work, progress in their careers or set up their own businesses. We know the sense of achievement and pride that comes with securing meaningful employment, and we want everyone to be able to experience that.
Our work supports not only individuals but also employers. We provide tailored recruitment and training solutions to help businesses find candidates with the right skills. From vacancy profiling to candidate sourcing, checks and selection, we manage the process end-to-end to help employers build stronger workforces.
Learn more about Asuria and our services here:
About us: https://www.asuria.com.au/about-us
Self-Employment Assistance program: https://www.asuria.com.au/self-employment
Job Seekers: https://www.asuria.com.au/job-seekers
Employers: https://www.asuria.com.au/employers
Training and education: https://www.asuria.com.au/training
See omnystudio.com/listener for privacy information.
View all episodes
By AsuriaCharging too little might win you work in the short term, but can destroy your business in the long run. In this episode, host Liv Phyland talks with Josh Butt, founder of Ampel, about the hard lessons he learned from underpricing his services. Josh shares how undervaluing his work led to burnout, why so many small business owners and freelancers fall into the same trap, and how he eventually found the confidence to set new prices. You’ll hear practical strategies for recognising your value, communicating it to clients and building a pricing model that supports growth instead of draining your energy. This conversation is essential for start-up founders, consultants and creatives who struggle to put a true price on their work.
This episode is part of the ‘What I Wish I Knew’ series of U Talks - The Asuria Podcast, sharing stories from entrepreneurs, start-up founders and participants in the Self-Employment Assistance program to help you navigate the challenges of running your own business.
About the host: Liv Phyland is a presenter, influencer and small business owner with more than a decade on Australian television, including hosting Network Ten’s Start Me Up, ABC3 and The Loop. She is also an experienced MC for major events such as the ARIA’s Red Carpet, The Retailer Awards and Tropfest. Passionate about wellbeing, Liv co-founded Girls Who Glow and leads Liv Your Life, initiatives that help women build confidence, improve health and live with purpose.
U Talks - The Asuria Podcast brings together entrepreneurs, small business owners, job seekers and community leaders to share the lessons that shaped their journeys. In this series ‘What I Wish I Knew’, we bring you conversations with entrepreneurs, start-up founders and small business owners as they reflect on the lessons learned through self-employment and the Self-Employment Assistance program. Covering themes like confidence, pricing, resilience and work–life balance, each episode offers practical strategies and real stories for anyone starting, running or growing a business.
For more podcast episodes and information, visit: https://www.asuria.com.au/podcast. Follow us on:
LinkedIn: https://www.linkedin.com/company/Asuria-AU
Instagram: https://www.instagram.com/AsuriaAustralia
Facebook: https://www.facebook.com/AsuriaAustralia
How to listen to U Talks - The Asuria Podcast:
Watch on YouTube: https://www.youtube.com/@asuriaaustralia
Listen on Spotify: https://open.spotify.com/show/2fNtDbn3ngDgNk5FRcAlqP
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/u-talks-the-asuria-podcast/id1837576109
Listen on iHeart: https://iheart.com/podcast/292099046
Disclaimer: The advice shared in this podcast is general in nature and does not take into account your individual business needs. It is not intended as professional or legal advice. Before making any major business decisions, you should seek guidance from qualified experts who can provide advice tailored to your specific circumstances.
About Asuria: Asuria is a leading public service provider, supporting thousands of people each year through employment, training, education and health programs. We empower people, communities and nations to be effective and productive by delivering frontline public services across employment support, training and education, business start-up services and health and wellbeing.
Every year we support thousands of people into sustainable employment, including many who face significant barriers to work. Our integrated approach provides job seekers with personalised mentoring, training and support to help them find work, progress in their careers or set up their own businesses. We know the sense of achievement and pride that comes with securing meaningful employment, and we want everyone to be able to experience that.
Our work supports not only individuals but also employers. We provide tailored recruitment and training solutions to help businesses find candidates with the right skills. From vacancy profiling to candidate sourcing, checks and selection, we manage the process end-to-end to help employers build stronger workforces.
Learn more about Asuria and our services here:
About us: https://www.asuria.com.au/about-us
Self-Employment Assistance program: https://www.asuria.com.au/self-employment
Job Seekers: https://www.asuria.com.au/job-seekers
Employers: https://www.asuria.com.au/employers
Training and education: https://www.asuria.com.au/training
See omnystudio.com/listener for privacy information.