In this episode, Ryan discusses a shift in Google Ads strategy, focusing on key performance metrics rather than search impression share. He uses a real client example in the plumbing niche to illustrate his points.

Timestamps:00:00 Intro00:39 Challenges in the Plumbing Niche03:33 Search Impression Share Issues06:37 New Metrics to Focus On08:38 Final Thoughts & Recommendations10:02 Closing Remarks & Engagement

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!

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