Ope Omoloye's Podcast

STOP Using Social Media to Get Clients


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Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

You're posting every day. Stories, reels, carousels, whatever the algorithm wants this week.

Some posts hit. Most don't. And you have zero control over which ones do.

That's the problem with building your coaching business on social media and referrals alone. You're leaving your growth up to a platform that doesn't care whether you eat or not.

Social media platforms want you to spend money on ads. That's the business model. They're not going to keep giving you free reach forever, and deep down you already know this.

Even if your content is working right now, there's a ceiling. Eventually, every warm person in your audience who was going to buy has already bought. Then what? Post more? Post harder?

That's not a growth strategy. That's a hamster wheel.

Paid ads fix this because they give you something organic content never will — control. You control who sees your message, when they see it, and what they see based on exactly where they are in your funnel. You can reach brand new people every single day and actually predict your revenue instead of hoping this month's content performs.

I broke all of this down in my latest video, including a beginner-friendly ad strategy you can start with even if you've never run a single ad before.

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Ope Omoloye's PodcastBy Ope Omoloye