This episode dives deep with Dallas creative and visionary Matt Santana, covering everything from embracing adversity to the importance of real support. We explore how moving schools shaped him, why he started his podcast, and how he landed an NBA player on his show.

Full Video pOdcast on YouTube

From Dallas culture and slang to the genius of LaVar Ball, Matt shares unfiltered truths about hustling, networking, and staying true to your “why.” Whether you’re chasing creative dreams, building a business, or just looking for motivation, this conversation will give you the tools and mindset to level up.

📌 Topics Covered: Growing up in Dallas & moving schools often, How adversity builds character, Dallas culture, music, and community, Content creation & building a platform, The real meaning of support, Advice for young artists & creators
🎯 Don’t forget to like, comment, and subscribe for more real conversations on self-improvement, creativity, and culture.

Follow Matt Santana on Instagram at mattsantana_ and tiktok at themattsantana 

Dallas podcast, Matt Santana interview, Dallas culture, Dallas slang, Dallas music scene, podcasting tips, how to start a podcast, embracing adversity, real support, self improvement, content creation tips, NBA podcast guest, LaVar Ball genius, advice for young artists, Dallas YouTubers, creative hustle, motivational podcast, Texas culture, words are powerful, Dallas come up

Time Stamps

00:51 – Living in Dallas, Texas

02:10 – Moving Schools Constantly Growing Up

04:24 – Why I Started My Podcast

07:18 – Who Is Matt Santana?

08:11 – Matt Gives Me My Flowers

08:59 – Dallas Is on the Rise

09:50 – Do What You Hate to Do What You Love

12:10 – Embracing Adversity

13:58 – The Power of Words

18:14 – What REAL Support Looks Like

22:07 – Essentials Every Man Needs

25:06 – How 2K Brings the Guys Together

28:03 – Landing an NBA Player on My Podcast

32:22 – Surviving the Internet

39:50 – Why Content Creation Is Peaking

47:03 – Breaking Down Dallas Lingo

49:54 – Dallas Artists Are Coming Up

56:15 – Starting Your YouTube Channel

01:00:15 – Advice for Young Artists

01:03:21 – Flipping the Switch

01:10:13 – Finding Your Why

01:12:09 – Choosing Between Your Job & Your Dreams

01:16:09 – The Truth About Real Support

01:20:40 – The Genius of LaVar Ball

01:24:50 Final Message  

Support the show