🔎 Overview:

In this episode of The Generations of Wealth Podcast, host Derek Dombeck sits down with real estate investor and copywriting strategist Paul do Campo to unpack one of the most overlooked but powerful aspects of investing: lead nurturing and strategic follow-up. Paul shares how his transition from wholesaling and Lonnie deals to becoming a copy expert led him to build OmniDrip, a proven system designed to transform stale leads into closed deals through value-based follow-up, powerful copy, and human touchpoints.

🧠 Key Takeaways:

• Follow-Up = Deal Flow: 30–40% of deals can come from follow-up alone, yet most investors neglect it.

• Copywriting Matters: “Are you still selling?” texts aren’t enough — effective follow-up adds value, credibility, and personality.

• Systems Win: You must remove emotion and implement structured workflows for consistent results.

• CRMs Aren’t Magic: It’s not about the software — it’s about what you put into it (emails, texts, scripts, tasks).

• AI Isn’t There Yet: Current AI tools can assist, but human-based communication still dominates.

• Marketing vs. Sales: Stop following up like a salesperson; start following up like a marketer.

🎯 Why You Should Listen:

Whether you’re a solopreneur wholesaler, a seasoned investor, or running a full team, if you’re tired of cold calling and wasting money on fresh leads, this episode will open your eyes to the goldmine sitting in your CRM. Paul shows how to turn forgotten contacts into raving clients and referrals — all with better messaging and intentional systems.

📌 Relevant Topics Discussed:

• Lead nurturing strategies

• Follow-up campaigns and timing

• Customizing CRMs with effective copy

• Omnidrip system breakdown

• Importance of reviews and referrals

• Legal concerns around SMS and email follow-ups

• Email deliverability & domain health

• Psychology of the seller journey

• How AI is affecting investor marketing

 Time                  Topic

0:00 – 4:00       Introduction, why follow-up is neglected                                        4:01 – 10:00     Paul’s background in wholesaling, Lonnie deals, and transition to copywriting   10:01 – 18:00   What makes follow-up systems work + why generic CRM campaigns fail              18:01 – 24:00   Human vs AI touch in real estate follow-ups                                     24:01 – 30:00   Sequence examples, value-based text/email structure                             30:01 – 36:00   Importance of long-term follow-up & maintaining deliverability                  36:01 – 42:00   Referrals, branding, and standing out in a crowded market                       42:01 – 47:00   OmniDrip implementation process + Final thoughts on AI and marketing evolution 

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