In this episode, Sydney Chakalos discusses the critical differences between boosted posts and running ads using Meta Ads Manager.

This episode discusses the importance of understanding these tools for local business marketing to avoid wasting money on initiatives that don't support your marketing goals. She explains how ads manager offers better targeting, audience control, and analytics compared to boosted posts.

The episode also covers when to use each option, the significance of the Meta pixel for tracking, and shares real-world success stories to illustrate the effectiveness of ads.

Sydney encourages listeners to embrace ads manager for better marketing results and offers resources for getting started.

Download my free guide to set up your Meta pixel!

Join my upcoming workshop to get step-by-step guidance to set up your first Facebook ad campaign!