Impact Weekly

Stop wasting time in customer meetings! Use this approach for 10x better results


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ON TODAY’S EPISODE:
This week's episode of Impact Weekly is all about the important topic of meetings and how they can be a catalyst for progress. Johan and Lincoln discuss the importance of preparation and follow-up in meetings, and share valuable tips on how to make the most of your customer interactions. They emphasize the role of clear objectives and agendas in effective meetings, and highlight the value of brainstorming as a key part of the preparation process.

THIS WEEK’S QUESTION:
“What is the ideal way to prepare for meetings with customers?”

TOPICS BEING ADDRESSED:
* The purpose of meetings
* Common mistakes in meetings
* Tips and strategies for proper meeting preparation

QUOTES:
Johan Nilsson (02:00): “Meetings are a catalyst”

Lincoln Murphy (02:22): “A full schedule of meetings [is not] a badge of honor”

Lincoln Murphy (04:22): “Creating that sense of urgency around a deadline that's why we have the meeting”

Lincoln Murphy (09:33): “It comes down to understanding what we're trying to do here.”

Johan Nilsson (11:31): “it's not about having longer meetings with the customer, it's about the preparation”

Lincoln Murphy (12:14): “Different types of meetings are gonna require different levels of preparation”

Lincoln Murphy (14:48): “If you're better prepared for your meetings, you're gonna be more confident in your meetings.”

Lincoln Murphy (21:12): “Just spend some time thinking about what your customer [or stakeholders] might bring up.”

Johan Nilsson (22:17): “[Brainstorming] is a muscle that you train”

Do you want more of this? Check out Impact Academy for interactive Customer Success training programs. https://www.impactdemy.com/

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Impact WeeklyBy Johan Nilsson & Lincoln Murphy

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