Kevin has a client that consistently sends him their competition’s marketing content. His client is struggling to come up with what their actual product and services need to portray. In reality, they’re struggling with their brand’s identity.

Although in some cases it can be meaningful to be aware of your competition’s positioning, it should not be a driver for how you do business. Instead of getting stuck looking at what everybody else is doing, look at what your clients are doing.

I have to agree with Kevin. Maybe I’m a bit extreme when it comes to competition, but to be honest, I just don’t care what they’re doing or who they are.

Links

1. Website - https://successchampionnetworking.com/
2. YouTube Video - https://youtu.be/2bJPM0jMqt0
3. Blog - https://successchampionnetworking.com/stop-worrying-about-your-competition/
4. Facebook Group https://www.facebook.com/groups/SuccessChampion

Mentioned in this episode:

Success Champions Networking

If you want to grow and scale your business you need to be getting into great conversations with other business owners that can help you take your business to the next level. Joining an online business peer group like Success Champions provides access to a select pool of successful business people from around the world, each having a well-established network who trust them, who want to introduce you to people that can help you build the business of your dreams. So once you get to know your fellow members and they’ve gotten to know you along with your services and ethics, the conversations you get into will multiply!