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In this episode of the Product Agility Podcast, host Ben Maynard challenges one of the most pervasive and damaging habits in product organisations: treating roadmaps like contracts.
Ben explores why our obsession with polished timelines and rigid plans can undermine trust, limit learning, and stall product progress — and offers a radical reframe: what if your roadmap isn’t a document, but a relationship?
Drawing on insights from David Pereira and his own coaching experience, Ben walks through a mindset shift that can transform how product teams engage with stakeholders and make strategic decisions — moving from certainty and control to curiosity and collaboration.
Topics include:
- Why “the roadmap is not the strategy” — and why confusing the two causes real harm
- How treating roadmaps as delivery plans masks uncertainty and stalls learning
- The hidden danger of optimising for artefacts over alignment
- Why tough conversations matter more than tidy timelines
- Reframing the roadmap as a tool for dialogue, not defence
- Practical tests to reveal if your roadmap mindset needs a reset
- Three powerful ways to evolve your roadmap this month — with real impact
Whether you’re a product leader trying to engage stakeholders, an agile coach tired of delivery theatre, or simply someone who wants to work smarter — not just faster — this episode will get you rethinking your roadmap from the ground up.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
Stay up-to-date with us on our social media📱!
Ben Maynard
🔗 https://www.linkedin.com/in/benmaynard-sheev/
🐦 https://x.com/BenWMaynard
💻 https://sheev.co.uk/
Product Agility Podcast
🔗 https://www.linkedin.com/company/productagilitypod/
💻 https://productagilitypod.co.uk/
🖇️ https://linktr.ee/productagility
Listen & Share On Spotify & iTunes
- Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
- iTunes - https://apple.co/3YvTX8p
Want to come on the podcast?
Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80
View all episodes
By Ben Maynard
5
22 ratings
Send us Fan Mail
In this episode of the Product Agility Podcast, host Ben Maynard challenges one of the most pervasive and damaging habits in product organisations: treating roadmaps like contracts.
Ben explores why our obsession with polished timelines and rigid plans can undermine trust, limit learning, and stall product progress — and offers a radical reframe: what if your roadmap isn’t a document, but a relationship?
Drawing on insights from David Pereira and his own coaching experience, Ben walks through a mindset shift that can transform how product teams engage with stakeholders and make strategic decisions — moving from certainty and control to curiosity and collaboration.
Topics include:
- Why “the roadmap is not the strategy” — and why confusing the two causes real harm
- How treating roadmaps as delivery plans masks uncertainty and stalls learning
- The hidden danger of optimising for artefacts over alignment
- Why tough conversations matter more than tidy timelines
- Reframing the roadmap as a tool for dialogue, not defence
- Practical tests to reveal if your roadmap mindset needs a reset
- Three powerful ways to evolve your roadmap this month — with real impact
Whether you’re a product leader trying to engage stakeholders, an agile coach tired of delivery theatre, or simply someone who wants to work smarter — not just faster — this episode will get you rethinking your roadmap from the ground up.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
Stay up-to-date with us on our social media📱!
Ben Maynard
🔗 https://www.linkedin.com/in/benmaynard-sheev/
🐦 https://x.com/BenWMaynard
💻 https://sheev.co.uk/
Product Agility Podcast
🔗 https://www.linkedin.com/company/productagilitypod/
💻 https://productagilitypod.co.uk/
🖇️ https://linktr.ee/productagility
Listen & Share On Spotify & iTunes
- Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
- iTunes - https://apple.co/3YvTX8p
Want to come on the podcast?
Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80