Welcome back to the Belkins Podcast after a long break.

In this new episode, our updated studio. And no more leather jackets!

In episode 9, Michael sits down with Jen Allen-Knuth, founder of DemandJen and renowned sales trainer and keynote speaker. Jen shares her incredible journey from an individual contributor in sales to a LinkedIn thought leader with over 70,000 followers. Discover how she used authentic writing, data-driven insights, and a focus on problem solving to transform her career and empower sales teams around the world.

Timecodes:

0:00 - Intro: New Studio and No More Leather Jackets
2:30 - Introducing Jen Allen-Knuth: From Sales Rep to Thought Leader
5:03 - How LinkedIn Growth Transformed Jen's Career
5:52 - The Power of Authentic Writing Over Audience Size
7:04 - Leveraging Data to Understand Customer Problems
13:46 - Focusing on the Problem, Not the Solution, in Sales
15:24 - The Importance of Sales and Marketing Alignment
19:58 - Leadership Lessons: Admitting Mistakes and Servant Leadership
24:02 - Team Exercises: Gaining Perspective Through Role Exchange
27:53 - Enhancing Communication Between Sales and Marketing
31:02 - Jen's Top Sales Advice: Highlight Problems Worth Solving
33:19 - Advice for Marketers: Communicate Like Real People
34:46 - Empowering Sales Teams with Ideas, Not Just Motivation
37:06 - The Future of Sales Roles: Full-Cycle vs. Specialized
41:42 - Accountability in Building Your Own Pipeline
44:50 - Quick-Fire Quiz: Jen's Sales Preferences
49:41 - Final Thoughts and Key Takeaways
50:01 - Outro

Don't miss out on this deep dive into the world of startups, marketing innovation, and the relentless pursuit of success.

Stay connected with us:
👉 Jen Allen-Knuth - https://www.linkedin.com/in/demandjen1
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/

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