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Magen and Rick are back, and this time they’re getting straight to it—no fluff, just facts. This episode is all about the numbers driving the self-storage industry right now. You’ll learn where people are moving, how much you can raise rates without losing tenants, and what metrics actually matter when you’re making decisions.

This is a numbers show—no feelings, all data.

What You’ll Learn:

• 37% of people are planning a move in the next 6–12 months
• 47% of customers will leave if rates go up 10–20%
• Renters want easy, no-hassle experiences
• Economic pressure is pushing people to more affordable areas
• Tech will keep shaping the industry
• Flexible operators will win
• Great customer service still matters—big time

If you're ready to nerd out (just a bit) and walk away with actionable insights, hit play.

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