The Measurement Minute by Gary Angel

 

Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there’s both a need and real value in making store measurement data more accessible. Often, that translates into a demand for KPIs and dashboarding. That can be challenging, because the most obvious KPIs for in-store shopper measurement are driven by PoS and Door-Counting – not shopper behavior. But if you want a dashboard that drives one level deeper into why store performance is the way it is, then shopper measurement can help.