What's the value?

"Stories and Experiences" - Will Weiner


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Will is the CEO of XPogo, a company bound together by a love for Extreme Pogo (yes pogo, like pogo sticks) and a desire to spread the sport across the world. I could probably stop there and you would get the sense that this is a unique and interesting conversation. But if you are like me, you might be curious to learn more about this person and want to to understand their values, how they see the world, and what lead them to this position. For me personally, this conversation was even more interesting because I used to work with Will in a traditional corporate strategy job and I have always been fascinated by his decision to walk away to lead a "pogo stick" company.
The conversation and the "story" did not disappoint. Will's most important value was creating meaningful stories and experiences in his life. It became apparent very quickly that, if nothing else, he doesn't want his life to be boring. He wants life to be interesting, he wants to try new things, and he wants to embrace his unique, quirky side. It was really interesting to hear how self reflective and deliberate Will is about living in accordance with his value. It was also cool to hear how his upbringing, in Santa Fe, New Mexico, played such a pivotal role in who he is. As he put it, he grew up in a small town full of "weirdos" (meant lovingly), so for Will the idea of "normal" never really existed. He had no reference point for it. All he knew was people who liked all sorts of different things and weren't afraid to embrace it.
As I listened to Will speak there was something so compelling and intriguing about his approach to life. Honestly, I think I've spent the last few years (if not most of my life) trying to figure out if that is the life I wish I could live or if it was just the life I wish I wanted to live. I know it makes me scratch my head too. I think we all have to figure out our own journey and what matters most to us (hence the point of this entire podcast), but my big take away from talking to Will is that we should all feel as confident and empowered as he does to live the lives that make us happy to be alive. We shouldn't be hampered by what "society" thinks is "normal", we should figure out what we want and then go after it.
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What's the value?By Terry McMullen

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