One oft-overlooked technique for grabbing the attention of potential customers is inbound marketing – a subtle technique that businesses use to entice buyers to come to them. This second episode in our ConnectWise podcast series features a conversation between Reese Ormand, CEO of TechVera, and Sarah Buscaino, Senior Manager Digital Marketing at ConnectWise. Listen in as Reese and Sarah talk about how inbound marketing differs from traditional paid ‘outbound’ marketing and increases a business’s credibility.