Customer service is one of the biggest differentiators when choosing between MSPs today, but how do you know whether you’re doing it correctly? In this episode of our Stories from The IT Nation podcast series, Brian Troy, Director of Product Marketing at ConnectWise, and Alona Bolotnikova, Chief Perfectionist at Perfecting Service, discuss the role customer service plays in client retention, how to create a better customer experience, and the risks of not getting customer service right.