With 600,000-plus followers on Instagram, @heatherchapmanhair has quickly become one of the industry’s most recognized names. The reaction to her beautiful braids and bridal work has supercharged Chapman’s online presence, as well as increased demand for her online tutorials and real-time workshops. In this episode, Heather shares the story behind her unique professional journey as well as some of the basic yet big ideas in creating a successful online presence in beauty.