Three realities we live in are the objective, the subjective, and the world of story.

Objective reality are things you can see, touch, taste, etc: Trees, dogs, cars, cash, cats.

Subjective reality is emotions, meaning, and how we think individually about objective things.

Stories are the collective thoughts, feelings, meanings that have been created regarding the objective and subjective realities. Why the hell does this matter to the leadership of your life and business?