Authentic Influence

Stories to Sink Your Teeth Into: SmileDirectClub CMO John Sheldon

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On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.

Today, you'll learn:

  • John's journey to SmileDirectClub
  • John's values, how he builds teams, and "being inspired by the why"
  • The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted
  • How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements
  • The power of purpose for the brand
  • Advice on how to build an authentic brand

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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