Are certain stories more effective than others?

What makes a story captivate an audience?

Think about your favorite stories.

Humans are hardwired to experience narratives in extraordinary ways. Research from a leading marketing company found 92% of consumers want brands to make ads feel like a story.

You see…stories are universal, they instill in us values and teach us about the world…they show us what companionship is…. they help us become more compassionate… and of course, they entertain us.

Your customers love stories. Why? Because they, just like you, envision themselves and see their lives in the context of grand narrative. A forgotten tale. An epic….story.

The stories that matter most to them are the stories that make them feel a connection. A relationship. A spark of passion. A fit of anger. A flash of hope.

Tomorrow we’ll meet the hero in your customer’s story. Is your brand coming to the rescue? Is your customer the hero? Think about it. I’m looking forward to discovering it tomorrow, together.