On today’s episode I’m chatting with Natalie Grignon, investment advisor and author, about the role of story in your business.

Natalie shares how she realized she needed to translate the highly technical things she does into language easily understood by potential clients, and one of the best ways to do that, she found, was to share stories with people, because that is what they remember most, recounts Natalie.

If you’re curious about the top five reasons your business needs you to share more of you, pick up my free report at bit.ly/storyoctober