Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice.

And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule.

But tactics built on a story you haven't found yet? They won't save you.

This week's Strategy Talks guest has been helping entrepreneurs and consultants do the harder, more important work first: uncovering the story that makes everything else on LinkedIn actually land. Once you have that, the strategy almost writes itself.

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Anneke van der Voort helps entrepreneurs, advisors, and teams build a professional presence on LinkedIn — visible in a way that feels authentic and attracts the right clients. With a background in marketing, communications, and PR across both business and higher education, she has been working with LinkedIn since 2005. In 2013 she founded PRminded, and since then has helped countless professionals find their story and translate it into a profile and content strategy that actually works.

Her experience spans 20 years in B2B marketing, 10 years as a lecturer, and time living and working in Singapore and London — all of which shaped her international perspective and no-nonsense approach. Clients often say she brings calm and clarity to a platform that can feel overwhelming — and that working with her goes beyond visibility to real positioning and purposeful connection.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.