The book Story Driven by Bernadette Jiwa argues that businesses should focus on building a clear sense of purpose and identity rather than solely competing for dominance in the market. Jiwa emphasizes the importance of companies having a story, defined by their values, purpose, and vision, which then inform their strategy and actions. The book provides a framework for developing a story-driven strategy, which Jiwa argues is essential for success in a world where customers are increasingly drawn to businesses that share their values and contribute to a better future. The book is filled with examples of companies that have successfully adopted this approach, including Tesla, Emma Bridgewater Pottery, and Wikipedia, illustrating how a strong story can drive both business success and positive social impact.