In this episode of Badge Banter, Lindsay sits down with Jake Ball, CEO of SS&SI Dealer Network — and a standout voice in the security industry on LinkedIn.

They discuss why story first, sale second is more than just a mantra; it’s a business advantage. From building trust through personal branding to creating stickier customer experiences, Jake shares insights on what’s driving today’s integrators (and what end users really expect).

They also dive into how the industry is evolving, why relationships still win deals, and why sometimes… you just need to hit post.

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