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Story-Selling with Bernadette McClelland
In this episode, Melinda Emerson chats with sales expert, Bernadette McClelland, about 'Story Selling'. They discuss Bernadette's journey, how to use storytelling in the sales process, and adapting this technique for different customer segments. Bernadette shares her best business advice and announces her new book.
Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her in the top 1% of sales leaders globally. Tony Robbins referred to her as a ‘superstar.’ Harvard ratified her as one of their MBA sales coaches. The Nasdaq Entrepreneurial Centre has been a beta test for her IP. Bernadette is a mentor for Colorado’s Global Landing Pad, and Brian Tracy has endorsed two of her six books on sales leadership. Find out more at https://www.bernadettemcclelland.com/.
Connect with Bernadette McClelland:
Website: https://www.bernadettemcclelland.com/
Book: https://shiftanddisrupt.com/
LinkedIn: https://www.linkedin.com/in/bernadettemcclelland/
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction to the Small BizChat podcast and today's topic
(1:28) Introduction of guest - sales expert Bernadette McClelland
(4:58) Bernadette's journey and expertise in 'Story Selling'
(8:17) Use of 'Story Selling' in the sales process
(10:22) Transition from selling stuff to selling wisdom
(14:44) Adapting storytelling for different customer segments
(16:01) Bernadette's best business advice and new book announcement
(16:47) Sponsor: Small Biz Lady University virtual startup boot camp
(17:18) Closing remarks and podcast outro
View all episodes
By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson chats with sales expert, Bernadette McClelland, about 'Story Selling'. They discuss Bernadette's journey, how to use storytelling in the sales process, and adapting this technique for different customer segments. Bernadette shares her best business advice and announces her new book.
Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her in the top 1% of sales leaders globally. Tony Robbins referred to her as a ‘superstar.’ Harvard ratified her as one of their MBA sales coaches. The Nasdaq Entrepreneurial Centre has been a beta test for her IP. Bernadette is a mentor for Colorado’s Global Landing Pad, and Brian Tracy has endorsed two of her six books on sales leadership. Find out more at https://www.bernadettemcclelland.com/.
Connect with Bernadette McClelland:
Website: https://www.bernadettemcclelland.com/
Book: https://shiftanddisrupt.com/
LinkedIn: https://www.linkedin.com/in/bernadettemcclelland/
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction to the Small BizChat podcast and today's topic
(1:28) Introduction of guest - sales expert Bernadette McClelland
(4:58) Bernadette's journey and expertise in 'Story Selling'
(8:17) Use of 'Story Selling' in the sales process
(10:22) Transition from selling stuff to selling wisdom
(14:44) Adapting storytelling for different customer segments
(16:01) Bernadette's best business advice and new book announcement
(16:47) Sponsor: Small Biz Lady University virtual startup boot camp
(17:18) Closing remarks and podcast outro