Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common link in UI. Matt Banker was able to sit down and interview Kelly Sjol, the founder of Storify Marketing, and a StoryBrand guide that primarily works with B2B and tech companies. 

So how DO businesses in the tech space utilize StoryBrand in their marketing? Let’s see

Connect with Kelly: https://www.storifymarketing.com/

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