In today’s episode, we are joined by Ashley Falletta, a Marketing Strategist and Copywriter. She talks to us about how she grew her business using the StoryBrand 7-step process and certification. She dives into how to secure your ideal client through Facebook groups and secure referrals. Tune in to hear some great tips and tricks to help you dive deeper into your entrepreneurship! 

IN THIS EPISODE:

 

• [7:05] We dive into Ashey Falletta’s background and what she currently does.
• [9:23] Ashley dives into StoryBranding and how it helps businesses. 
• [10:50] We ask what Ashley’s biggest challenge is being a solopreneur.
• [13:23] What was Ashley's deciding factor for getting certified with StoryBrand?
• [17:10] What would Ashley recommend for someone to activate referrals and keep them coming consistently?
• [19:50] Who is Ashley’s ideal client? Why women entrepreneurs? How does she monetize her business?
• [24:54] What is Ashley’s advice for working moms trying to juggle it all?
• [27:22] How does she define copywriting? How does she support clients with ongoing content repurposing? 

KEY TAKEAWAYS:

 

• One of the best ways to grow your business when starting is to join Facebook groups where your ideal client would hang out. Provide value and information to them to build trusting relationships. 
• Learning your ideal client's pain points will help you to tell your story in a way that highlights them as the hero. The first step in building your business is clarifying your message and getting the words out to your ideal customer.
• Content repurposing is simple! Utilize a post about a pain point for your ideal client and have it become an Instagram story share of the post, a video of you saying the information, and a carousel with the top three points. This allows you to hit all the highlights on the social media platform and will boost your account in the algorithm. 

 

BIO:

 

Ashley Falletta is a certified StoryBrand copywriter and marketing strategist based in Western New York. She helps women in business clarify their marketing message using the power of story so they can stop feeling overlooked and start getting recognized - and paid - as an expert in their industry.

 

Ashley holds a Master's degree in Education and studied marketing at the World Coach Institute, and holds a certification in the StoryBrand framework. She has appeared on the Marketing Made Simple podcast and as a featured speaker for the Business Systems Summit, Life Mastery Foundation, Entrepreneurette Summit, and BossSquad Mentoring Program, and is also a founding executive member of the national women's empowerment non-profit, SheCAN!.

LINKS MENTIONED:

 

Ashley Falletta’s Website

 

Ashley Falletta’s Instagram

 

Ashley Falletta’s LinkedIn

 

Ashley Falletta’s Facebook

 

StoryBrand Certification