Sign up to save your podcasts
Or
Share Storylining In Business 4/9
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Storylining In Business 4/9
Analysing the Audience
Want to share feedback about the podcast? It would be much appreciated. 3 min survey here:
https://www.surveymonkey.co.uk/r/N72QP67
Audience is the second component of the GAME framework. GAME stands for: Goal, Audience, Message, Expression.
Explore what you know about the audience, in order to determine how that should affect the messaging and overall storyline.
We can understand our audience better by performing what’s known as “audience analysis” - a series of questions that we need to ask ourselves.
Your task for today is to perform audience analysis for your upcoming meeting, so grab a pad of paper and draw up up 8 columns.
In the first column, write down the names of your audience members as rows. Then in the second column, note down the goals for each audience member.
Then column by column we will be answering relevant questions for each audience member:
1. Where are they in terms of their understanding and involvement in our story - what do they currently think, feel or do about the topic we’re raising?
2. What are they expecting from us? If we’re bringing them something different then we need to recognise this and not surprise or confuse them.
3. What are they most concerned about? This needs to be acknowledged.
4. What drives them about our topic and will hold their interest or motivate them most?
5. What do we need from them? This can affect our style.
6. What format and style of communications do they prefer?
Once you’ve gone through these questions and considered them for your audience, it may be worth validating these with someone else if you can.
View all episodes
By Benjamin FordAnalysing the Audience
Want to share feedback about the podcast? It would be much appreciated. 3 min survey here:
https://www.surveymonkey.co.uk/r/N72QP67
Audience is the second component of the GAME framework. GAME stands for: Goal, Audience, Message, Expression.
Explore what you know about the audience, in order to determine how that should affect the messaging and overall storyline.
We can understand our audience better by performing what’s known as “audience analysis” - a series of questions that we need to ask ourselves.
Your task for today is to perform audience analysis for your upcoming meeting, so grab a pad of paper and draw up up 8 columns.
In the first column, write down the names of your audience members as rows. Then in the second column, note down the goals for each audience member.
Then column by column we will be answering relevant questions for each audience member:
1. Where are they in terms of their understanding and involvement in our story - what do they currently think, feel or do about the topic we’re raising?
2. What are they expecting from us? If we’re bringing them something different then we need to recognise this and not surprise or confuse them.
3. What are they most concerned about? This needs to be acknowledged.
4. What drives them about our topic and will hold their interest or motivate them most?
5. What do we need from them? This can affect our style.
6. What format and style of communications do they prefer?
Once you’ve gone through these questions and considered them for your audience, it may be worth validating these with someone else if you can.