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Storylining In Business 6/9
Structuring your Messages
Want to share feedback about the podcast? It would be much appreciated. 3 min survey here:
https://www.surveymonkey.co.uk/r/N72QP67
Storylining structure is how your messages tie together and flow from start to finish.
The structure you want to use will depend on the content of your messages, your audience, the story’s goals and your own style.
A common business storylining structure is called SCR, which is an acronym for Situation, Complication, Resolution.
- The situation is the context;
- The complication is the problem that has arisen; and
- The resolution is the answer to that problem.
Imagine how your audience would react to each of your messages as you go through them in sequence.
- Would they react positively or negatively?
- Would they want to hear more, or cut you off?
- Would they have a question which might interrupt your flow?
By imagining how your audience might react, you can re-structure your storyline to make it more conducive to your specific audience.
Great storylines also exhibit certain characteristics. You want to ask yourself:
- Is it clear?
- Is it concise?
- Is it coherent i.e., does it make sense?
- Is it compelling to the audience? Does it make them think, feel or do something different?
You can leverage the goals you defined as a checklist too. Imagine yourself as the audience and determine whether your storyline, as it stands, would achieve those goals.
Your task for today is to spend 10 minutes structuring your storyline into your first full draft.
View all episodes
By Benjamin FordStructuring your Messages
Want to share feedback about the podcast? It would be much appreciated. 3 min survey here:
https://www.surveymonkey.co.uk/r/N72QP67
Storylining structure is how your messages tie together and flow from start to finish.
The structure you want to use will depend on the content of your messages, your audience, the story’s goals and your own style.
A common business storylining structure is called SCR, which is an acronym for Situation, Complication, Resolution.
- The situation is the context;
- The complication is the problem that has arisen; and
- The resolution is the answer to that problem.
Imagine how your audience would react to each of your messages as you go through them in sequence.
- Would they react positively or negatively?
- Would they want to hear more, or cut you off?
- Would they have a question which might interrupt your flow?
By imagining how your audience might react, you can re-structure your storyline to make it more conducive to your specific audience.
Great storylines also exhibit certain characteristics. You want to ask yourself:
- Is it clear?
- Is it concise?
- Is it coherent i.e., does it make sense?
- Is it compelling to the audience? Does it make them think, feel or do something different?
You can leverage the goals you defined as a checklist too. Imagine yourself as the audience and determine whether your storyline, as it stands, would achieve those goals.
Your task for today is to spend 10 minutes structuring your storyline into your first full draft.