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Storyology: Influencing the Influencers via Analyst Relations
Kaite Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague featured as a guest on our Storyology series, Katie shares her insights on what an analyst relations program can do for your business. Katie owns and operates the Analyst Relations program at Connect2, and she specializes in working to build relationships with industry analysts, track their reports, and better understand her clients’ goals.
Quotes
• “I would say overall analyst relations is acting as a link, a key link between the industry analysts and your client.” (03:04-03:13)
• “Analysts really have a pulse on everything happening in the market. Having a supporting quote or even an analyst for others in the community to tap as they're reading your service or product release, having a highly engaged person with the market that sees value in what you're doing, tells your audience that your product or service is important. And it really helps you stand out in what today is such a noisy marketplace.” (05:48-06:14)
• “And while an analyst is not alluding to any confidential material ever, in any way, they know what the common trends are in the market, that maybe as a vendor with your head down and doing what your company is doing day to day, or working on the next product release that you may not think of. So, having that outside voice really acting as a partner to you is another key value to having a relationship with the analysts and nurturing those.” (07:24-07:53)
• “Without recognition from analysts, firms, customers or prospects, you're risking to them your ability to be viewed as a serious player. So overall, visibility is so essential. If your client isn't focused on building analyst relationships, or having an AR program as a part of its PR stack, they're not only missing the opportunity to engage with analysts and be included in the reports, but missing the whole opportunity to have their opinions on the market.” (08:28-09:02)
Learn more about Connect2 Communications:
Website: https://www.connect2comm.com/
Podcast home page: https://www.connect2comm.com/podcast
Twitter handle: @Connect2_Comm
Instagram handle: @connect2_comm
LinkedIn: https://www.linkedin.com/company/connect2-communications
Facebook: https://www.facebook.com/Connect2-Communications
View all episodes
By Connect2 CommunicationsKaite Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague featured as a guest on our Storyology series, Katie shares her insights on what an analyst relations program can do for your business. Katie owns and operates the Analyst Relations program at Connect2, and she specializes in working to build relationships with industry analysts, track their reports, and better understand her clients’ goals.
Quotes
• “I would say overall analyst relations is acting as a link, a key link between the industry analysts and your client.” (03:04-03:13)
• “Analysts really have a pulse on everything happening in the market. Having a supporting quote or even an analyst for others in the community to tap as they're reading your service or product release, having a highly engaged person with the market that sees value in what you're doing, tells your audience that your product or service is important. And it really helps you stand out in what today is such a noisy marketplace.” (05:48-06:14)
• “And while an analyst is not alluding to any confidential material ever, in any way, they know what the common trends are in the market, that maybe as a vendor with your head down and doing what your company is doing day to day, or working on the next product release that you may not think of. So, having that outside voice really acting as a partner to you is another key value to having a relationship with the analysts and nurturing those.” (07:24-07:53)
• “Without recognition from analysts, firms, customers or prospects, you're risking to them your ability to be viewed as a serious player. So overall, visibility is so essential. If your client isn't focused on building analyst relationships, or having an AR program as a part of its PR stack, they're not only missing the opportunity to engage with analysts and be included in the reports, but missing the whole opportunity to have their opinions on the market.” (08:28-09:02)
Learn more about Connect2 Communications:
Website: https://www.connect2comm.com/
Podcast home page: https://www.connect2comm.com/podcast
Twitter handle: @Connect2_Comm
Instagram handle: @connect2_comm
LinkedIn: https://www.linkedin.com/company/connect2-communications
Facebook: https://www.facebook.com/Connect2-Communications