Many organisations refer to storytelling. They talk about their narrative when they are communicating, either externally or internally, and they talk about how they are using stories to bring things to life. It's integral to the work that we do at The Big Picture people when it comes to telling visual stories and linking that to a conversational process that organisations can use to really explore what their values are, what their strategies are, what their purpose are with their employees in a way that unlocks conversations that traditional approaches don't normally deliver.