This episode originally aired on April 14th, 2016 as Episode 98

Too often you see folks selling products and services by telling would-be customers about features and benefits. In a landscape that's full of similar-looking people selling similar-looking services, what helps you stand apart? Your story. No one else has it and it's yours to share as part of your marketing efforts. Join me with Chris Lema as we discuss the art of storytelling and how you can use stories to strengthen your brand.