Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency.

In this episode, Billee and I talk about how to enable and build resources to position story telling as a critical success factor. Successful companies are becoming entertainment studios and are performing better when telling customers who they are and what value they provide. As price points become similar amongst competitors in a segment the ones telling the better stories rise to the top. Some of the examples we talk about are how GE is transitioning its business, AirBnB using host content well and how Donald Trump’s recent election victory resulted from telling a better story to a more hungry audience.

Listen in to some great examples and be sure and grab a copy of Billee’s latest book, “We Commerce.”

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