Sharing insight from his career journey of over 20 years in the creator economy and entertainment industry, Glenn Ginsburg, President of QYOU Media, joins this episode of What Happens Offscreen. Glenn currently oversees brand partnerships, strategy, creative content development and distribution for campaigns for a client roster that includes campaigns for Paramount (Scream VI and Smile 2), Activision (Call of Duty Modern Warfare III) Warner Bros (Wonka) as well as Disney, Hulu, and Universal Pictures. We dive into his story, break down how QYOU leans into storytelling for each of their campaigns, and Glenn shares some advice for folks looking to grow within or pivot into the creator economy in 2025.

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