Storytelling for business with Paul Andrew Smith

Paul Smith one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story, and Four Days with Kenny Tedford. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.

In this episode you will learn:

The different between a sales story and a sales pitch

Why do stories work so well in sales

The most important stories you can tell

How to get buyers to tell their stories

How to create the right emotional engagement in stories

Tips to craft stories well

You can connect with Paul here:

https://www.leadwithastory.com

Twitter ‎@LeadWithAStory

Linked in https://www.linkedin.com/in/smithpa9

Facebook Paul Andrew Smith - Author & Speaker