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Storytelling Fundamentals to Drive Your Brand Forward | Matt Frisbie, CMO of Little Giant Ladder Systems
If there is one idea, one concept, or one skill that Matt Frisbie knows best… it’s storytelling.
From his experience at Disney to running his own marketing agency, to now the Chief Marketing Officer of Little Giant Ladders, Matt knows the fundamentals and the core principles of a driving brand story forward. And that matters more than ever.
In this episode, you’ll not only learn some of the those principles and fundamentals, but you’ll also learn why stories are SO important to your career, your motivation, and your company’s success. Matt will also expand on some of his biggest failures in his journey, which have ultimately lead him to where he is today.
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By Jake Mix
5
77 ratings
If there is one idea, one concept, or one skill that Matt Frisbie knows best… it’s storytelling.
From his experience at Disney to running his own marketing agency, to now the Chief Marketing Officer of Little Giant Ladders, Matt knows the fundamentals and the core principles of a driving brand story forward. And that matters more than ever.
In this episode, you’ll not only learn some of the those principles and fundamentals, but you’ll also learn why stories are SO important to your career, your motivation, and your company’s success. Matt will also expand on some of his biggest failures in his journey, which have ultimately lead him to where he is today.