The Business Warrior Within

Storytelling in Sales, Business, and Life with Guest Mark Carpenter

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The Sales Warrior Within | Season 2 Episode 48 - Storytelling in Sales, Business, and Life with Mark Carpenter


Andy Olen is a Business Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.


"Good Selling, Good Leading, Good Living." - Andy Olen

Storytelling in Sales, Business, and Life with Guest Mark Carpenter

  • The podcast episode is about storytelling in sales, business, and life, and the guest is Mark Carpenter, who wrote the book "Master Storytelling."

  • Mark Carpenter is a serial storyteller who has been telling stories since childhood, turning this into a career in marketing communications and public relations.

  • The definition of a story is a three-part narrative with a purpose: to teach, lead, and inspire.

  • The importance of storytelling in business is to humanize the process and bring greater humanity back into it, particularly in the sales process, to help people teach, lead, and inspire.

  • Mark emphasizes that storytelling can help businesses and salespeople connect with their audience on a deeper level and create an emotional connection.

  • He highlights the importance of having a clear purpose and message in your story and tailoring it to your audience.

  • Mark also notes that storytelling is a skill that can be learned and developed over time and encourages people to practice and refine their storytelling abilities.

  • He shares that vulnerability and authenticity are critical elements in compelling storytelling and encourages individuals to share their experiences and emotions to connect with their listeners.

  • Stories come in all forms and fashion, including finding common ground with a prospect through small talk is a form of an account that helps build trust.

  • Telling a story about a client's similar challenges to the prospect can establish relatability and empathy.

  • Using stories to address objections can keep the conversation going and avoid a hard stop.

  • A story that prompts the prospect to question their objections and consider the solution can lead to follow-up opportunities.

    • Connect with Mark Carpenter HERE

    Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

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    The Business Warrior WithinBy Andy Olen
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