Storytelling is all around us these days.

Our average level of attention has fallen drastically over the last few decades, and to communicate these days you need to learn how to talk to your audience.

We need to use storytelling techniques to engage the listener with what we're saying, with the message we want to give. We want to put them at the heart of our message.

Start Me Up is a podcast where we talk either solo or as a duo about entrepreneurship, marketing and advertising. Start Me Up is powered by The French Marketer, a marketing agency founded by Jules Brouch, the host of this podcast.

This episode is only available in English.