As #AI has completely depreciated many hard skills (coding, UX, etc.) in the professional market, there is one "Soft Skill" that has arisen: Storytelling. In this episode of The Honest Catapult, we tear down the corporate façade of 2026 to reveal why narrative competence is no longer optional—it is the ultimate competitive advantage.

We dive deep into the strategic insights of Santiago Duran, a Clinical Psychologist and Marketing Science expert who argues that we are witnessing a fundamental "restructuring of value." As technical execution becomes a commodity, the ability to generate human meaning and "vibe" has become the new hard currency.

In this episode, we explore:

• The Death of the Traditional Resume: Why listing "tasks performed" is a relic of the past and how the "Narrative CV" is the only way to bypass AI gatekeepers and connect with human recruiters.

• The Science of Vibe (AVC): A breakdown of Affective Vibe Narrative Construction—moving beyond the "Hero’s Journey" to build emotional realities that stick.

• The Personal Myth: How to descend into your subconscious "operating system" to identify the self-limiting stories that are sabotaging your leadership and growth.

• Panic Buying Narrative: Why global giants like Google and Microsoft are restructuring entire divisions around storytelling while most professionals are still playing by 2024 rules.

If you don't take control of your story, an algorithm will default you into a category where you don’t belong. It's time to stop treating your career like an accident and start architecturalizing your narrative.

Take control of your story. Take control of your career.