Welcome to this episode of "Storytelling Magic" where we explore how story-driven branding brings attractions to life and builds lasting guest connections. Join us for an informative episode of "Live with Sondra" featuring Peter, Founder of Brandartica and former Disney strategist, who shares how powerful stories can transform brands of any size.

In this session, Peter will dive into:

• Crafting Brand Stories: How attractions can create compelling stories that live far beyond their gates.
• Avoiding Common Pitfalls: The key storytelling mistakes that attractions make — and how to avoid them.
• Lessons from Disney: Proven storytelling strategies inspired by Disney that apply to destinations of all sizes.
• The Meaning of “Maktub”: How this idea shapes the future of deeper guest connections.
• Purpose-Driven Brands: How to build a brand that stands out and stays true in a noisy, competitive world.

Tune in for an inspiring session on how to master storytelling and build unforgettable brands in the attractions industry!

Connect with Peter: https://www.linkedin.com/in/peter-example/

Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/

🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4