In this episode of #TheStoryHeroes we explore how important it is to tell a story about your startup, your brand and your company and it is literally an art.

I had this pleasure of having this awesome conversation with our Story Hero, Jack Vincent the Strategic Poet.

Jack’s first love was writing. Then he hit puberty, he says, and it was all downhill after that.

As a magazine editor early in his career, then struggled to find work. But he found a big role internationally in marketing communications, then marketing, then sales and business unit head, then sports marketing agency CEO.

He’s sold and marketed the worldwide sponsorships to the Olympic Games, the ATP Tennis Masters Series and some other cool stuff — before developing the S.C.O.R.E© Selling Method, which he’s used to train hundreds of organizations, from Fortune 500s to SMEs and startups.

Today, Jack’s one of the few seasoned veterans working with startups. That’s because he loves helping them find business success as they change the world and he helps them craft their message and tell their story like a thriller movie... how awesome is that?

He helps them sell and tell their business stories, hence the title, Strategic Poet.

Check it out on this episode of Story Heroes.

#storytelling #story #startups #entrepreneurs #entrepreneurship