What happens when storytelling becomes your brand’s most powerful CX tool—and AI its amplifier? 

In this episode of CX-WISE, Amanda Whiteside, Managing Director, Global Merchant Experience, Enablement & Growth at Uber, shares how emotionally intelligent storytelling can build trust, and redefine customer relationships in a tech-driven world.

From real-time sentiment analysis to the rise of AI-powered personalization and the need for CX-savvy AI talent, Amanda explores what it takes to design CX that truly connects.