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Storytelling, Presence, and PR in the Startup World — Crystal Clarity, COO of s2s Public Relations
Crystal Clarity, COO of s2s Public Relations and Communications, brings 20 years of experience helping startups, nonprofits, and science-based organizations tell their stories with clarity and authenticity. In this conversation, she and Jason Cavness dive into what makes modern PR work — from crisis management to content strategy — and why presence and storytelling still matter more than ever.
Crystal shares her journey from journalist to communications executive, her philosophy on building trust through authenticity, and her insights on leading in an age of noise and distraction.
Episode Highlights• The art of storytelling in the digital and startup world • Navigating journalism, PR, and brand authenticity • Balancing leadership, boundaries, and client relationships • Crisis and reputation management in high-pressure environments • Startup communications and the power of generosity • Creating content that builds connection and trust • Lessons from leading communications at Pacific Science Center • The importance of presence in leadership and creativity
Guest Bio (Condensed)Crystal Clarity is the COO of s2s Public Relations and Communications, a boutique firm serving startups and small businesses in the life sciences, biotech, and clean tech sectors. A former journalist and experienced marketing executive, Crystal has spent two decades helping organizations build authentic brands through public relations, storytelling, and community engagement.
Her career includes leadership roles such as Executive Producer in TV news and Vice President of Marketing & Communications at Pacific Science Center. Crystal continues to champion thoughtful communication and clarity as tools for both business growth and personal fulfillment.
Guest LinksLinkedIn – https://www.linkedin.com/in/crystalclarity/ X (Twitter) – https://twitter.com/CrystalJClarity s2s PR Website – https://www.s2spr.com/ s2s PR X – https://twitter.com/s2sPRComms
Guest Quote / Advice"Presence is what's most scarce in our lives today. The more we can be fully present — with ourselves, our teams, and our work — the more meaningful and effective everything becomes."
Call to Action🎧 Listen to full episodes: www.thejasoncavnessexperience.com 💡 Become an owner in CavnessHR: https://wefunder.com/cavnesshr 📘 Download 7 free startup ebooks: https://www.buildcavnesshr.com/ebooks
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By Jason Cavness
5
9797 ratings
Crystal Clarity, COO of s2s Public Relations and Communications, brings 20 years of experience helping startups, nonprofits, and science-based organizations tell their stories with clarity and authenticity. In this conversation, she and Jason Cavness dive into what makes modern PR work — from crisis management to content strategy — and why presence and storytelling still matter more than ever.
Crystal shares her journey from journalist to communications executive, her philosophy on building trust through authenticity, and her insights on leading in an age of noise and distraction.
Episode Highlights• The art of storytelling in the digital and startup world • Navigating journalism, PR, and brand authenticity • Balancing leadership, boundaries, and client relationships • Crisis and reputation management in high-pressure environments • Startup communications and the power of generosity • Creating content that builds connection and trust • Lessons from leading communications at Pacific Science Center • The importance of presence in leadership and creativity
Guest Bio (Condensed)Crystal Clarity is the COO of s2s Public Relations and Communications, a boutique firm serving startups and small businesses in the life sciences, biotech, and clean tech sectors. A former journalist and experienced marketing executive, Crystal has spent two decades helping organizations build authentic brands through public relations, storytelling, and community engagement.
Her career includes leadership roles such as Executive Producer in TV news and Vice President of Marketing & Communications at Pacific Science Center. Crystal continues to champion thoughtful communication and clarity as tools for both business growth and personal fulfillment.
Guest LinksLinkedIn – https://www.linkedin.com/in/crystalclarity/ X (Twitter) – https://twitter.com/CrystalJClarity s2s PR Website – https://www.s2spr.com/ s2s PR X – https://twitter.com/s2sPRComms
Guest Quote / Advice"Presence is what's most scarce in our lives today. The more we can be fully present — with ourselves, our teams, and our work — the more meaningful and effective everything becomes."
Call to Action🎧 Listen to full episodes: www.thejasoncavnessexperience.com 💡 Become an owner in CavnessHR: https://wefunder.com/cavnesshr 📘 Download 7 free startup ebooks: https://www.buildcavnesshr.com/ebooks