In this episode of 87:60, BJ Kito sits down with Vincent Errichetti, founder of Taste of Massachusetts and Taste of New England, to explore what travel and tourism content actually does when it’s done right: drive foot traffic, shape demand, and fuel local economies. From building a creator-owned brand after getting laid off, to realizing that storytelling consistently outperforms aesthetics and virality, Vincent breaks down why trust, consistency, and distribution matter more than hype. The conversation challenges how brands approach influencer marketing, calls out the cost of sounding like a commercial, and explains why real stories, not polished moments, are what convert attention into action.