Recorded live at NAB Show! Succinct storytelling in commercials and when pitching clients can lead to more impactful audience connections and increased revenues. Hear from renowned audio storytelling experts Valerie Geller and Jeffrey Hedquist as they discuss audio storytelling techniques that keep your listeners engaged longer, detail the cornerstones of crafting engaging commercial copy and overview interpersonal storytelling tactics that deepen client engagement and lead to tangible results.