Sign up to save your podcasts
Or
Share Storytelling & Strategic Marketing, Seasonal Innovation, The Benefits of Robots and Peloton and Lululemon
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Storytelling & Strategic Marketing, Seasonal Innovation, The Benefits of Robots and Peloton and Lululemon
In this episode, we discuss:
*Storytelling is one of the hottest topics in business over the last couple of years. Strategic Marketers are embracing the topic as a way to differentiate their brands, gain the attention of buyers, and convince investors and managers to fund their plans. Find out why storytelling works and how to do it for both external and internal audiences.
*Seasonal Innovation! Welcome Fall with the 20th anniversary of Starbucks’ Pumpkin Spice Latte, and over 2.9 billion online views of “pumpkin spice.” It begs the question: Should you be innovating seasonal new product innovations… all year round? Let’s look at some of the challenges – and opportunities – of creating seasonal new product offerings.
*The two most obvious benefits of robots are (1) labor cost savings, and (2) precision exceeding that of a human. According to IBM, there are additional benefits that may be even more important. In this C&C presentation, I will discuss these additional benefits and share what IBM logistics specialists believe to be the REAL path to automation in warehousing.
*Peloton and Lululemon – together they are stronger! Without this partnership, it was unclear how Peloton was going to grow. This is also a great example of Competition & a Creative Strategy that even B2B companies can learn from.
Moderator: Mary Abbazia
Producer: Tracylynne Williams
View all episodes
By Caltech Executive Education
3.3
44 ratings
In this episode, we discuss:
*Storytelling is one of the hottest topics in business over the last couple of years. Strategic Marketers are embracing the topic as a way to differentiate their brands, gain the attention of buyers, and convince investors and managers to fund their plans. Find out why storytelling works and how to do it for both external and internal audiences.
*Seasonal Innovation! Welcome Fall with the 20th anniversary of Starbucks’ Pumpkin Spice Latte, and over 2.9 billion online views of “pumpkin spice.” It begs the question: Should you be innovating seasonal new product innovations… all year round? Let’s look at some of the challenges – and opportunities – of creating seasonal new product offerings.
*The two most obvious benefits of robots are (1) labor cost savings, and (2) precision exceeding that of a human. According to IBM, there are additional benefits that may be even more important. In this C&C presentation, I will discuss these additional benefits and share what IBM logistics specialists believe to be the REAL path to automation in warehousing.
*Peloton and Lululemon – together they are stronger! Without this partnership, it was unclear how Peloton was going to grow. This is also a great example of Competition & a Creative Strategy that even B2B companies can learn from.
Moderator: Mary Abbazia
Producer: Tracylynne Williams