In this episode, I’m joined by the amazing Jessica Van Nuland to talk all about using Instagram as a powerful marketing tool—especially for loan officers. Jessica shares her story of how she got into Instagram coaching and gives some really helpful tips on how to use storytelling, authentic engagement, and creativity to connect with your audience in a way that feels natural and not salesy.

We also dive into how to create content that really speaks to people, the importance of verification on social platforms, and how to get past that perfectionism that can hold us back from posting in the first place. If you’ve ever felt unsure about showing up on Instagram, this episode is full of encouragement and practical advice to help you get started and stay consistent!

Episode Resources:

Connect with Jessica: https://www.instagram.com/jessvannuland/

Join Forward Academy: https://www.forwardacademy.com

Get Loan Team Training for YOUR Team: loanteamtraining.com

Watch my podcast on YouTube: 

Follow me on Instagram (https://www.instagram.com/itsireneduford/)

Follow me on LinkedIn (https://www.linkedin.com/in/ireneduford/)

Follow us on Facebook: (https://www.facebook.com/LoanTeamTraining)

Email:  [email protected]

Episode Highlights:

00:00 Introduction to Instagram Coaching

02:19 The Journey to Instagram Mastery

05:42 Effective Instagram Posting Strategies

09:19 Storytelling and Engagement Techniques

16:07 Building Authentic Connections on Instagram

19:21 The Importance of Verification and Authenticity

21:56 Conclusion and Future Insights