Stories are very important because our own brains are wired to understand the world and everything that happens to us through stories. Sebastian Lecona is on a mission to use the power of stories to inspire a better world. Sebastian is the Founder of Kataplasma, a brand strategy design consultancy that helps businesses grow by telling inspiring stories on digital media. In this episode, he walks us through his beginnings as a freelancer and how he became an expert in branding. He also shares why telling your story so important in growing your online presence and how you can tell your story better through video and motion design.