Neal Foard has 25+ years of experience in marketing and has created exceptional campaigns and advertising for brands like Lexus, Budweiser, Toyota, and top universities, including developing UCLA's video series, “The Optimists.” Neal also shares inspirational videos about the better side of everyday people on his social media accounts. We'll discuss how higher ed teams can use storytelling to their advantage, the importance of conversational marketing, and best practices for storytelling with him.